Home the roots Mission Statement

Mission Statement

written by Ernesto Borges March 5, 2019
Mission Statement

We connect conscious consumers with sustainable brands
to inspire and empower them to make positive change
by voting with their dollars.

The branches

Marketing Strategy

Our strategy is to act as a values-based marketing platform that is both on the ground and in the air. We promote and share our partner companies’ brands and histories with conscious millennials through digital marketing and up close and personal at community events and the country’s top transformative festivals.


We’ve developed a powerful online network to reach the masses. Our platform acts as a megaphone, spreading our values and promoting our partners and the conscious activities they participate in. Creating original content to educate and inspire Gen-Z’s and Millennials through a combination of web, community & social media platforms.


Our virtual sustainable village brings the conscious party to some of the world’s biggest festivals and community service initiatives, carrying a positive message and vibe together with our partner brands who share them.


the tri teams up with local non-profits, festivals and partner brands and their employees to serve and build fellowship with local community leaders, volunteers and influencers.

Tri Partners

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”

-Margaret Mead

We are assembling an esteemed group of citizens under a common agenda to create a road map for the future we desire together. People who are awake, people who care, people who want to be part of the solution.
I am committed to being a catalyst for change and pledge the following:

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