All-One Activist: Bruce Friedrich of The Good Food Institute
Over the last four years, Dr. Bronner’s has donated more than one million dollars – and growing! – to organizations that are working to end animal suffering and exploitation and create a more sustainable food system.
Longtime animal advocate and diligent organizer Bruce Friedrich has been an enthusiastic supporter, wise advisor, and inspiration of Dr. Bronner’s and our team in our efforts to support the animal rights movement. Dr. Bronner’s was an early donor to Bruce’s new project, The Good Food Institute – launched last year. The Good Food Institute is an innovative organization, whose mission is to create a healthy, humane, and sustainable food supply. This new nonprofit, entirely supported by gifts and grants, is partnering with scientists, investors, and entrepreneurs to create cleaner and safer food products thereby making factory farming obsolete.
In 2016, we donated $100,000 to support their launch. We are proud to continue to support their work again this year with another donation of $100,000. I asked Bruce some questions to gain insight on his ambitions for The Good Food Institute and their mission to transform the food system as we know it. Here’s what he had to say.
Q: Let’s start with your background, when and how did you become an advocate for animals? Tell us a little about your background, and the work you’ve done prior to your latest effort, The Good Food Institute.
I adopted a vegan diet in 1987, so I am coming up on my 30-year veganniversary in August. Actually though, I adopted a vegan diet for environmental and human rights reasons after I read Diet for a Small Planet. Basically, the inefficiency of cycling crops through animals to feed humans turned me vegan. In the early 1990s, I read Christianity and the Rights of Animals by Andrew Linzey, and that turned me into an animal rights activist. From 1996 to 2011, I worked at PETA, most recently as vice president for campaigns. From 2011 to 2015, I worked as director of policy for Farm Sanctuary. I started working on GFI in October 2015, and we launched officially on February 1, 2016.
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