She is the artist and he is the alchemist behind all of Numi’s blends.
They named their company Numi after a Middle Eastern dried lime they drank as children.
They launched Numi Organic Tea in 1999 in Oakland, California after observing that competing brands
differed little from one another in quality and innovation.
This is the story of what inspired them to start Numi, and what drives their longstanding commitment to people, planet and pure tea.