Regenerative organic agriculture and fair trade practices nurture soil and community! Journey to Pavitramenthe (8 min.) tells the story of the farming communities in Bareilly, India that supply the organic mint oil used in Dr. Bronner’s iconic peppermint soap. Mint is key to Dr. Bronner’s legacy product and lends that cool, refreshing, and tingly sensation that the top-selling natural soap in North America is known for. In Bareilly, mint crops are key to the livelihoods of over 1,500 farmers and their families. These farmers are using regenerative organic agricultural practices that increase yields and soil fertility while fostering resilience in the face of a changing climate. Fair wages and a democratically managed fair trade fund for development projects help to regenerate local communities. DIRECTOR: Ryan Fletcher | DIRECTOR OF PHOTOGRAPHY & EDITOR: Steve Jeter | SCORE COMPOSED BY: Wayne Kramer | PRODUCED BY: Dr. Bronner’s, Movement Media, Gero Leson, Rob Hardy, Steve Jeter
What Are the Benefits of Peppermint?
Peppermint, known botanically as Mentha pipperita, is a hybrid between watermint and spearmint, says Simon Mills in his book “The Dictionary of Modern Herbalism.” It grows in all parts of the world and has smooth and often purple leaves and purple labiate flowers. It is widely used due to its aromatic and antimicrobial nature as well as its toning properties. It is also a drying herb and is not recommended for dry or flaky skin conditions.
Peppermint oil is derived from the leaves of the plant botanically known as Mentha x. piperita, a perennial herb featuring squarish, purple-green stems and purple or lilac flowers. Two different varieties of peppermint — white and black — are utilized to produce pharmaceutical peppermint oil. White peppermint displays light green leaves, while the leaves of black peppermint are dark green. Peppermint was used in ancient Greece and Egypt as a culinary flavoring and medicine and was employed in traditional Chinese and Ayurvedic healing systems to treat colds, cramps, dyspepsia, nausea, sore throats and toothaches. Peppermint is presently used to treat digestive complaints, headaches, menstrual cramps and coughs, and it is used as an ingredient in warming and cooling topical preparations to relieve pain. It is also used commercially as a flavoring in candy and gum.
Peppermint shows antimicrobial properties in test tube studies, inhibiting a wide variety of pathogens. Peppermint shows potent antibacterial effects in vitro, as well as somewhat weaker antifungal effects. Peppermint is active against dermatophytic fungi, which causes athlete’s foot and ringworm, in test tube studies. Peppermint also has antiviral effects in vitro, inhibiting the growth of influenza and herpes viruses.
Dr. Bronner’s is a family business committed to honouring the vision of founder Emanuel Bronner by making socially and environmentally responsible products of the highest quality, and by dedicating profits to help make a better world. The company’s commitment to progressive business practices is part of the company’s mission to put into practice the principles that inform the philosophy printed on the company’s iconic soap labels written by founder Emanuel Bronner. Bronner was a third generation soap maker who spent his life renouncing hate and war on a personal mission to unite mankind. His strong views and lectures landed him in a mental asylum in Chicago, but eight months later in 1948, Bronner escaped and continued with his message in California. During this time, he also began making peppermint liquid soap under the ‘Dr. Bronner’s Magic Soaps’ brand. He gave the soap away during his talks but soon realised people were taking it without listening to him speak. As a result, he started writing his philosophy on the bottle in tiny script, which is still used on Dr. Bronner’s packaging today.