“Kiss The Ground” is a eye-opening look into the impact of the current harvesting and growing techniques used for mass food production. The narrative explores the last 100 years of our agriculture development and our journey into the current techniques and approaches that have largely contributed to the climate and health issues we are facing today. Author Josh Tickle provides numerous graphics and studies that clearly back up his claims. What is most noteworthy is Josh’s ability to not only uncover the problem but provide applicable solutions. This book isn’t a doom and gloom piece it’s a beacon of hope as it points us toward the thriving future of regenerative agriculture.
We don’t have another generation to wait to address the challenges laid out by “Kiss The Ground”. The current state of agro-politics, our relationship to soil, and cutting corners for quick production all must be diligently acted upon. The wonderful solutions laid out in the book are relatable and applicable. It reads with a feeling of inspiration as one learns about the innovations and alternatives to our current agriculture practices. The answer is simple and requires us to work WITH nature rather than AGAINST her.
We tend to look at soil as dirt. Like it’s a kind of filthy nuisance. In actuality soil is not dirt, soil is alive… soil is LIFE. Healthy soil is teeming with microorganisms, nutrients, and carbon. Yes, CARBON. That same pesky particle that is overwhelming our atmosphere actually belongs in the soil. We have in our last 100 years moved 880 gigatons of carbon into the atmosphere. This not only affects our air, and temperature of the planet but also causes ocean acidification as its absorbed into the waters. Lucky for us the depleted and dying soils that bare the roots of modern agriculture are hungry for carbon.
“The way we grow our food, fiber, and fuel either puts carbon up in the atmosphere or… it pulls it down into the ground. The regeneration of soil is the task of our generation. Our health, the health of our soils, and the health of our planet are one in the same.” – Ryland Englehart owner of cafe gratitude and co-founder of Kiss the ground
So the problem is the solution. As we care for our food production properly and alter our growing techniques to nurture the soil, we sequester carbon. The carbon aids the health of the plants and the healthy plants nourish us. This closed-loop cycle of soil stewardship is an essential key to our ability to sustain life on planet earth.
While this revolution in agriculture requires farmers to get on board, Josh provides plenty of solution-oriented actions we can all take on a daily basis to make a difference. The book even includes a practical “To-Do” list at the end that guides the reader in becoming an ambassador of regenerative solutions. The greatest power we have to influence big ag farmers is us. Big business will respond to the demand of its consumers. This enlightening perspective gives us the power to vote with our actions, our time, and our dollars.
We must be accountable to the mistakes and misguided practices of our predecessors. We all have the power to make a difference. If you are interested in being a part of the solution, we highly recommend reading “Kiss The Earth”. Josh Tickell’s clear talent for environmental journalism and his fascinating collection of interviewees makes for a real page-turner. A light read, with a heavy message this book is definitely conscious party approved!
Is it possible to save 200 species from extinction and protect 125,000 acres of the Amazon rainforest in just 30 days?
It daunting to fathom how that would be possible, but last year Sambazon Acai was able to do just that. Now you may be wondering, but how? How could one company do this in just 30 days?
As we often proclaim here at the tri “It takes a tribe to thrive!” If we want to make big changes it takes community acting together with a common goal. It is through our collaboration that major changes like these are made. It takes action from everday people like you and me, to make a difference. Now what if I told you that all you had to do to protect 5 acres of Amazon rainforest and contribute to saving its species from extinction is dye your hair purple?
Yes, thats right! Dye your hair purple and post it on social media. That’s all you need to do to participate and be a part of the solution. Sambazon’s Purple for the Planet campaign last year exceeded their expectations. They set out to save 30 species and through the participation of their followers saved 216!
They have relaunched their Purple for the Planet Campaign and from April 22 to May 22 they vow to buy and protect 5 acres of Amazon rainforest for every person that participates. Here is how you can be a part of the solution and turn some heads on the street. (Purple hair is a great conversation starter)
1. Color your Hair, Beard or Brows purple
***Use Eco friendly dye, chalk, glitter or get in the Sambazon spirit and use Acai to dye those locks!
2. Take a Selfie
3) Tag @sambazonand #purplefortheplanet
That’s All you need to do and Sambazon will buy 5 acres of rainforest on your behalf through the Rainforest Trust’s Conservation Action Fund Program. We can choose to DYE so that they won’t! Through our efforts and the promise of Sambazon, we can protect all the rich biodiversity of the Amazon.
Like us, Açaí is born of the Amazon. At Sambazon, it’s our mission to grow and share this powerful berry with the world through the SustainAble Management of the Brazilian AmaZON. For over 20 years, we’ve been fighting to protect the rainforest and all its inhabitants. And we’ll continue to do so as long as we can because we just can’t imagine a world without these furry slowpokes around.
– Sambazon Açaí
If you want to go the extra mile, Sambazon is offering additional ways to support their conservation efforts. So dont worry, if your boss refuses purple hair in the office you can still be a part of the solution.
For every Sambazon Superfruit Pack sold at Target, they will donate $1 to the Purple for the Planet Campaign. You can also donate directly to the Rainforest Trust’s Conservation Action Fund. All of the Purple for the Planet Proceed are funneled into this trust. You can donate directly by clicking here.
With the earth in mind, make sure to put your best foot forward when dying your hair and consider the products your using. Sambazon has partnered with oVertone Haircare, a 100% vegan and cruelty-free pigmented conditioner brand, to help our tribe go purple (without damaging strands!) for #PurpleForThePlanet. Throughout April 22 – May 22nd oVertone will be offering 10% off all purple semi-permanent pigmented conditioners in support of the campaign. oVertone conditioners are effective on all hair types and are curl-friendly. Use promo code PLANET10
This month taking action is simple! All you need to do is DYE so they WON’T!
Don’t go Purple alone… Rally the tribe, roll call the homies, let’s take Sambazon by storm and exceed their goals ten-fold! Make it fun and get creative. Most importanly use this opportunity to educate and inform your community. As we said above, Purple hair is a great conversation starter. So use it as a segway to talk about the importance of biodiversity in the rainforest, and inspire others to take action and make a difference. Together we will make the change! Be a conscious catalyst and participate!
It means you have the power to influence change with every purchase you make. When we buy, we vote for products that benefit us as people and our planet, or we vote for products that deplete natural resources, and negatively impact workers’ lives. There are brands and companies that are committed to being a part of the solution. When you support them, you support – and vote for – a new, more sustainable economy and we believe changing the way business is done is a quick path to creating positive change in the world.
The mission of the tri(tree) is to educate and inspire people and turn them into activists by empowering them to vote with their dollars. But, you might be asking, what exactly does it mean to vote with your dollar?
First, it’s important to recognize that the foundation of the triis the Roots. We believe the Roots start with taking responsibility for our actions. Personal responsibility for the world we are living in and for the role we play in the grand scheme of life. As we each begin to recognize our innate physical, spiritual, and emotional power, we can also choose to take an active role in our communities and be accountable for our actions.
With that in mind, the triviews the concept of voting with your dollar as an acknowledgement that every choice you make is either contributing a problem or a solution. Every day we make decisions about how, where, and with whom we will spend our hard-earned money. These decisions can either be a mindless exercise in consumerism, or a showcase of the principles you believe in, as well as a way to support those aligned with those principles.
When you begin considering how your decisions impact the people around you, the environment, and the world at large, it becomes quite obvious that voting with your dollar is of utmost importance. This also means that you don’t have to wait for the latest political election to vote! You can vote every single day through the actions you take and the relationships you choose.
Let’s break this down:
It’s Friday night, you are starving for some vegan yumminess but you need to hit the grocery to grab a couple more veggies. You hop on your bike and get ready to pedal out when you realize you have a choice to make: Do you take the short ride to the “conventional” supermarket? Or, do you take the scenic route and shop at the local, “organic” market?
Remember, when you choose to support that “conventional” grocery store rather than a local, organic market, you are voting with your dollar in favor of the multi-national food companies promoting high fructose corn syrup, preservatives and processed foods, the bio-tech companies that create GMO’s and a “profit at all costs” mentality. The decision to be a conventional customer expresses some level of support for their business, at the very least on a financial level, by giving them your time and money.
In the big picture, when you shop at the conventional grocery you are less likely to encounter brands which are thinking about the environmental impact of their business practices and products, not to mention the presence of artificial ingredients. As more organic grocers and farmers markets prohibit products which contain these ingredients you can not only guarantee that you are supporting a more environmentally friends business, but that you are feeding your temple organic whole foods.
There is a possibility that you could buy the organic products at a conventional grocery, which at least sends a message to that grocer that what you want is organic.
Rather than apathetically shopping where ever is most convenient, you can make a conscious choice to use your power as a human being to support the markets who provide quality food and practice regenerative environmental practices. They will put more and more organics on the shelf and less and less conventional and boom, you just became an activist! Next time you find yourself at the grocery, remember that you have the ability to use your power to uplift your body, your mind, and your community.
Other examples of voting with your dollar include the global March Against Monsanto, which saw hundreds of thousands of people marching against the practices of Monsanto Corporation from 2012 to 2015. The organizers didn’t stop at marches and rallies. They actually called for activists to stop supporting businesses who partnered with Monsanto or used their products. Those who chose to opt-out of business with Monsanto and their allies were exercising their right to vote with their dollar.
During the 2016 battle against the Dakota Access Pipeline, The Standing Rock Sioux encouraged activists to divest from the bankswho were funding the project which threatened the environment and lands sacred to the indigenous communities nearby. The divest movement called on individuals and financial institutionsinvested in DAPL and parent company, Energy Transfer Partners, to pull their money out of these investments and out of the banks supporting the project. The result was overwhelmingly powerful, and helped stop the project.
Another example is one of the tri’s partners, Good Money, who is making an effort to disrupt and democratize access to banking services by launching a banking platform that aims to be a customer-owned cooperative. Gunnar Lovelace, founder and CEO of Good Money, says his goal is to radically change the way individuals use banks and hold money, including eliminating overdraft fees.
“ The top banks today make $30 billion a year in overdraft fees just out of people’s checking accounts and they will run a large check first so that all of the small checks in a check clearing cycle cause an overdraft fee,” Lovelace recently told Forbes. “They then run and share a blacklist amongst each other so that if you don’t pay the overdraft fees you get blacklisted out of the traditional banking system into a much more predatory and pernicious prepaid debit market and payroll market system.”
Gunnar is also determined to ensure that consumers have a stake in the business by giving consumers a percentage of shares of ownership. Good Money is also planning on using 50% of the platform’s profits for impact investments or philanthropic giving. This is the realization of voting with your dollar by offering consumers a better banking institution AND using the profits to positively impact the world.
Finally, we can see examples of voting with your dollar in various forms of tax resistance, a form of non-violent direct action used as a way to protest a cause or government. Prominent examples include the Salt March led by Mahatma Gandhi, and the U.S. Women’s Tax Resistance League during the Women’s Suffrage movement of the late 19th century. There are also “war tax resisters”who protest against violent wars by voting with their dollars and withholding taxes that pay for war.
Each of these represent a method of voting with your dollar which involves taking away or withholding money from an institution that is not aligned with your principles. But voting with your dollar also involves spending your funds on local entrepreneurs and sustainable businesses instead of the conventional stores that don’t need your money to survive. This is sometimes referred to as “conscious capitalism”.
We at the tribelieve that conscious capitalism can, with your help, make the world a much more just, beautiful place, which is why we believe voting with your dollar and your actions is so important. Think about the type of food you eat, the source of that food, the types of relationships you have, the way you communicate with other people, the source of your income, as well as the type of currency. Are these relationships and choices in line with your values and principles? If not, maybe it’s time for a change.