DYE so they won’t​ – How to save 30 species in 30 days.

Is it possible to save 200 species from extinction and protect 125,000 acres of the Amazon rainforest in just 30 days?

It daunting to fathom how that would be possible, but last year Sambazon Acai was able to do just that. Now you may be wondering, but how? How could one company do this in just 30 days?

As we often proclaim here at the tri “It takes a tribe to thrive!” If we want to make big changes it takes community acting together with a common goal. It is through our collaboration that major changes like these are made. It takes action from everday people like you and me, to make a difference. Now what if I told you that all you had to do to protect 5 acres of Amazon rainforest and contribute to saving its species from extinction is dye your hair purple?

Yes, thats right! Dye your hair purple and post it on social media. That’s all you need to do to participate and be a part of the solution. Sambazon’s Purple for the Planet campaign last year exceeded their expectations. They set out to save 30 species and through the participation of their followers saved 216!

They have relaunched their Purple for the Planet Campaign and from April 22 to May 22 they vow to buy and protect 5 acres of Amazon rainforest for every person that participates. Here is how you can be a part of the solution and turn some heads on the street. (Purple hair is a great conversation starter)

1. Color your Hair, Beard or Brows purple

***Use Eco friendly dye, chalk, glitter or get in the Sambazon spirit and use Acai to dye those locks!

2. Take a Selfie

3) Tag @sambazonand #purplefortheplanet

That’s All you need to do and Sambazon will buy 5 acres of rainforest on your behalf through the Rainforest Trust’s Conservation Action Fund Program. We can choose to DYE so that they won’t! Through our efforts and the promise of Sambazon, we can protect all the rich biodiversity of the Amazon.

Like us, Açaí is born of the Amazon. At Sambazon, it’s our mission to grow and share this powerful berry with the world through the SustainAble Management of the Brazilian AmaZON.
For over 20 years, we’ve been fighting to protect the rainforest and all its inhabitants. And we’ll continue to do so as long as we can because we just can’t imagine a world without these furry slowpokes around.

– Sambazon Açaí

If you want to go the extra mile, Sambazon is offering additional ways to support their conservation efforts. So dont worry, if your boss refuses purple hair in the office you can still be a part of the solution.

For every Sambazon Superfruit Pack sold at Target, they will donate $1 to the Purple for the Planet Campaign. You can also donate directly to the Rainforest Trust’s Conservation Action Fund. All of the Purple for the Planet Proceed are funneled into this trust. You can donate directly by clicking here.

With the earth in mind, make sure to put your best foot forward when dying your hair and consider the products your using. Sambazon has partnered with oVertone Haircare, a 100% vegan and cruelty-free pigmented conditioner brand, to help our tribe go purple (without damaging strands!) for #PurpleForThePlanet. Throughout April 22 – May 22nd oVertone will be offering 10% off all purple semi-permanent pigmented conditioners in support of the campaign. oVertone conditioners are effective on all hair types and are curl-friendly. Use promo code PLANET10

This month taking action is simple! All you need to do is DYE so they WON’T!

Don’t go Purple alone… Rally the tribe, roll call the homies, let’s take Sambazon by storm and exceed their goals ten-fold! Make it fun and get creative. Most importanly use this opportunity to educate and inform your community. As we said above, Purple hair is a great conversation starter. So use it as a segway to talk about the importance of biodiversity in the rainforest, and inspire others to take action and make a difference. Together we will make the change! Be a conscious catalyst and participate!

written by Brandon Stephenson